A well-planned and properly executed marketing program should include a sufficient commitment of capital resources to an ongoing, well executed advertising program. Ask yourself why you decide to use a certain type of advertising? Most business owners of any size, online and off, realize that they need to market and often simply reply, "To get the company name out in front of the public to get more business."
This also describes a lack of a well defined goal, which almost inevitably leads to poor results. In today's world you need to do more than just list address, telephone number, hours of operation, and your company or website logo.
Even as an online business, you should should consider various kinds of promotional advertising, and this includes DRTV Media, which is "Direct Reponse TV". In many markets this is available for local and regional advertising. This actually is a good method for driving traffic to a website.
Just remember that whatever you do, every ad or promotional message should make the customer a solid offer and give sound reasons to consider your product or service.
Always be aware that the customer is sitting back and asking, "What can you do for me?" If you are careful to answer that question with a powerful offer and reasons to buy now...you will be on your way to advertising success...which results in increased sales and profits.