Combine Traditional Media and New Media for Promotions
The Interwebs are used everyday to promote traditional media, and it also works the other way around. Turn on any TV or radio and you will see that most advertisers will display a website address, either in the voice over, in a subtitle, or both. Sports stars, news anchors, and other personalities of all sorts now have websites, Facebook profiles, and Twitter accounts.
AdamWins.com is an example of such hybrid marketing. Adam Meyer appears on more than a dozen current radio shows across the country as well as TV and radio in the UK and China. He also has a weekly TV appearance on the CW Network. The Adam Meyer Show airs Monday through Friday, from Noon to 2:00PM Eastern time on Sporting News Radio. He gives his picks on professional sports and handicaps sporting events for listeners and subscribers.